Continuous Data Protection

Continuous Data Protection


Is your business still running on conventional backup such as physical memory storage instead of continuous data protection? It would be wise to have your own, local backup setup, though data protection from reputable sources is invaluable.


Continuous Data Protection Solutions From Sterling Data StorageMost startups small to mid-sized businesses – if they ever consider data backup – begin with the traditional backing up of files and important data on physical memory storage devices. This method has been around for as long as there has been removable memory media, and it has also proven to be quite convenient as well as affordable. Unfortunately, unlike continuous data protection, physical backups work well only for individuals.

Traditional Continuous Data Protection

Obtaining the physical hardware required for storing sensitive information that can also sync with office servers and company terminals can be expensive. Furthermore, acquiring software and applications that can properly and automatically perform backup functions takes up effort, time, and again, capital. In contrast, doing everything manually takes too much effort and manpower – time that could otherwise be used to continuously run the business.


Using an online data backup service that works continuously at the same time as your business is essential.

Benefits To Having Continuous Data Protection

Does your business have a risk management plan? If it does, it probably covers natural disasters and accidents, such as earthquakes or a fire breaking out in the business grounds. To efficiently circumvent extraneous damage to lives and property, your risk management plan probably includes evacuation plans, maps, directions, and a list of equipment such as fire extinguishers and where they are located. Your risk management plan covers pretty much everything – or does it? Does it cover data risks and disasters?


Data disasters are not as uncommon as fires and natural calamities. Even typical human error and technical failures can corrupt or destroy data important to your business. Using physical backups as a counter-measure, though time-tested and quite handy, will not be enough to bring your business back from data disasters up to “business as usual” status in an acceptably fast pace.

Comparing Continuous Data Protection

So how does continuous data protection stack up against manual, conventional, physical backup? Continuous protection is constant, whereas physical backup need to be manually used. Of course, the task being manual also falls short of continuous protection’s automatic capabilities. Another important consideration is security. Physical storage devices may have password and encryption features, but reputable providers of data backup online offer a gamut of data security and protection features that minimize the risk of intentional or unintentional data access.


Continuous, online protection ensures that even in the event of massive data loss, your business can be up and running again in a short time. Accidents and events that occur in company premises do not affect the storage integrity of online backup.


In the end, it all boils down to why businesses would prefer conventional means of data security and backup over continuous data protection, and the most typical reason is practicality: expenditures and capital.




It is time to stop thinking about continuous data protection services as just another expenditure and start thinking about it as an investment in one of the key facets of any business: the data it handles.

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